What is Conversion Tracking?
Conversion Tracking is the process of monitoring consumer actions that move your company closer to a preset goal, such as a sale, newsletter sign-up or website visit. By measuring these conversions, you can determine if your current marketing strategy is accomplishing its desired results, and adjust accordingly. When a digital ad campaign or marketing material is viewed and the desired action is taken, such as visiting a website, calling a phone number, downloading an app or purchasing something online, a piece of code known as a “conversion pixel” or “tag” is triggered on the destination page. This triggers a communication with the ad platform in question, recording that a specific conversion has occurred. Sales Funnel Optimization: Increase Conversions at Every Step This allows you to see what is converting on your website, apps and any other channels where conversion tracking has been implemented. By understanding what is working and where you can improve, you are able to maximize your return on investment. The tools you use for conversion tracking will vary depending on the type of content you are looking to track and analyze, and the platforms where you advertise. Examples include Google Analytics, Facebook Pixel and HubSpot inbound marketing software. In most cases, a combination of tools is required to achieve the best results.