The Socialmarketing90 landscape moves fast and your audience’s preferences and expectations evolve. It’s important to keep up with these changes and continually tweak your social media strategy accordingly.

Use a social media management tool that provides analytics and allows you to track performance over time. Having this information will help you determine whether your efforts are paying off. If not, it may be a sign that your content needs more attention.

Take the time to learn each platform’s upload requirements and recommended content types. For example, Instagram and TikTok do best with short videos. Browse other brands’ pages for inspiration and pay particular attention to graphic designs and editing styles.

TikTok Marketing: Leveraging the Hottest Platform for Brand Succes

Don’t forget to use images on your posts, as they get 74% more likes and shares than text-only updates. Infographics are especially popular as they’re easy to understand and visually appealing.

Show your audience the humans behind your brand. Humanizing your brand is one of the best things you can do to build trust and loyalty with your followers. Use humor, slang or even add some personality to your voice and tone to create a connection that will last.

While it’s tempting to try and master every platform, focus on a few social networks that work for you instead of spreading yourself too thin. Doing your research and focusing on the platforms that are most popular with your audience will give you the best chance at success.