Private Blog Network Setup
A Private Blog Network Setup for short – is a collection of websites owned by the same person or business entity. They are then interlinked and used to provide backlinks to a target website, aiming to make it appear more popular and authoritative than it is in search engine result pages (SERP).
SEOs use PBNs because they offer full control over their links and can point them at will, with any anchor text they want and to whatever page needs a boost. However, this type of link-building strategy is against Google’s guidelines and can lead to a penalty that ranges from a ranking drop for individual pages to a more severe site-wide manual penalty.
Private Blog Network Setup 101: Building a Strong Foundation for SEO Dominance
To avoid being caught by Google, many PBN operators try to keep their networks in stealth. This includes ensuring that their networks have diverse hosting, unique content, different designs and plugins on each site, and the use of multiple registrars to ensure the networks are not linked together.
Moreover, it is common to block backlink checkers such as Ahrefs and Majestic from accessing the PBN’s links in order to prevent them from being analyzed and spotted. This is usually done through.htaccess files and server-side blocking rules.
While this may work in the short-term, it isn’t sustainable. Ultimately, search engines will catch up to these types of tactics and a website that uses a private blog network can face serious penalties. The best way to avoid a PBN is to focus on more natural, long-term link-building strategies that will not put your site at risk of Google penalties or other forms of punishment.